Features
Every lever for behavioral email automation.
Behavioral segments, workflow automation, a clean API.
Deep dives
Real-Time Smart Segments
Build dynamic segments with AND/OR filter logic on any contact attribute. Contacts automatically enter and exit segments as their data changes.
Visual Workflow Builder
Design multi-step email sequences on a drag-and-drop canvas with triggers, delays, if/else branches, and multiple paths.
Drag & Drop Email Editor
Build responsive emails visually with pre-built blocks and merge tags like {{firstName}}. No HTML required.
Contact Management & Custom Attributes
Store unlimited custom attributes per contact. Import via CSV, add manually, or push from your app via REST API.
Campaign Analytics & Conversion Tracking
Track opens, clicks, bounces, and unsubscribes in real time. Set conversion goals per campaign to measure real business impact.
REST API for Developers
Create, read, update, and delete contacts from your backend with simple API key auth.
Unsubscribe & Preference Management
Let contacts manage their own email preferences with unsubscribe groups. Automatic CAN-SPAM and GDPR compliance.
Domain & Sender Verification
Verify your sending domain with guided DKIM, SPF, and DMARC setup. Create multiple sender identities.
Team & Workspace Collaboration
Invite team members with Owner, Admin, or Member roles. Create multiple workspaces with data isolation.