Feature / Conversion tracking
Measure emails by revenue, not just opens.
Opens and clicks are nice. Upgrades are better. Set a conversion goal per campaign, user upgrades to Pro, completes onboarding, hits a milestone, and SegMailer tells you exactly who converted, when, and your overall conversion rate.
- Per-campaign conversion goals tied to real actions
- Attribution across every email in a workflow
- Automatic exit for converted contacts (no wasted sends)
- Delivery, opens, clicks, bounces, unsubscribes in real time
- Conversion funnel view from send → open → click → convert
How it works
A closer look at what makes it tick.
Defining a conversion
A conversion is any contact state change you care about. Common goals: plan changes to Pro, onboarding_completed is true, first_payment_at is set, activation_score >= 5. Define once per campaign; SegMailer watches the condition and counts the conversion the moment it flips.
Attribution you can trust
Every email in a workflow gets its own row in the conversion funnel. You can see that email #2 drove 60% of conversions while email #4 drove 5%, then kill email #4 with confidence. Attribution is last-touch by default with lookback windows configurable per campaign.
Auto-exit on conversion
When a contact converts, they exit the workflow. No more upgrade nudges to someone who just paid. No more onboarding tips to someone who finished. This alone reduces unsubscribes noticeably.
Example use cases
Who this is actually for.
Trial-to-paid campaign
Goal: plan becomes Pro. Stop sending the moment they upgrade.
Onboarding sequence
Goal: onboarding_completed = true. Measure which emails drive activation.
Feature adoption
Goal: integrations_connected >= 1. See if your promo email actually moves the needle.
Win-back
Goal: last_login within 3 days. Track win-back success rate campaign over campaign.
FAQ
Conversion Tracking, answered.
You define a condition on contact state. When that condition becomes true for a contact who was in your campaign audience, SegMailer records it as a conversion attributed to the most recent email they received.
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