Comparison / vs Loops
Loops is great. We are different.
Loops is a beautifully designed email tool that has won a lot of SaaS founders. SegMailer overlaps on the core (segments, workflows, API) and differs on depth: richer AND/OR filter logic, proper if/else branching inside workflows, and multi-workspace on every paid plan.
Behavioral email with deep segmentation and multi-workspace, $29/mo entry.
Opinionated, design-forward email tool for SaaS. Simple to set up, strong design system.
Feature-by-feature
The full comparison, honestly done.
| Capability | SegMailer | Loops.so | Note |
|---|---|---|---|
| Segmentation | |||
| Real-time segment evaluation (< 1s) | ✓ | ✓ | |
| AND / OR filter logic on any attribute | ✓ | Limited | Loops filter logic is lighter, nested AND/OR is limited vs. SegMailer. |
| Time-based rules (re-evaluate on schedule) | ✓ | ✓ | |
| Behavioral / event-triggered segments | ✓ | ✓ | |
| Unlimited custom attributes | ✓ | ✓ | |
| Workflows & automation | |||
| Visual drag-and-drop workflow builder | ✓ | ✓ | |
| If / else branching | ✓ | Limited | Loops loops (workflows) are more linear; branching is newer and limited. |
| Wait steps & time delays | ✓ | ✓ | |
| Conversion goals (auto-stop on success) | ✓ | Limited | |
| Email editor | |||
| Drag-and-drop visual editor | ✓ | ✓ | |
| Merge tags / personalization | ✓ | ✓ | |
| Responsive preview (desktop/mobile) | ✓ | ✓ | |
| Analytics | |||
| Opens, clicks, bounces, unsubscribes | ✓ | ✓ | |
| Per-campaign conversion tracking | ✓ | Limited | Loops tracks events but conversion-goal tracking at the campaign level is less developed. |
| Real-time dashboards | ✓ | ✓ | |
| Integrations & API | |||
| Full REST API (CRUD on contacts) | ✓ | ✓ | |
| Webhooks | ✓ | ✓ | |
| Zapier / Make | ✓ | ✓ | |
| Infrastructure | |||
| Built-in delivery (no SES/Mailgun needed) | ✓ | ✓ | |
| Guided DKIM / SPF / DMARC setup | ✓ | ✓ | |
| Dedicated IP option | ✓ | No | |
| Plans & pricing | |||
| Free forever plan | ✓ | ✓ | |
| Multi-workspace (agency / client) | ✓ | No | Loops does not offer separate workspaces; one account per product. |
| No seat-based pricing | ✓ | ✓ | |
Pricing
How pricing stacks up at each tier.
Both tools start cheap. Loops weights more of its pricing to email volume; SegMailer includes more workflow depth at each tier.
| Tier | SegMailer | Loops.so |
|---|---|---|
| Free plan | $0 · 500 contacts · 1,000 emails | $0 · 1,000 contacts · limited sends |
| Entry tier | $29/mo · 5,000 contacts · 10,000 emails | ~$49/mo · 1,000+ contacts |
| Growth | $59/mo · 25,000 contacts · 50,000 emails | Scales with contacts/emails |
// Verify latest Loops pricing at loops.so/pricing.
Which should you pick?
We tell you when not to pick us.
Pick SegMailer if…
- You need real behavioral segmentation with complex AND/OR rules.
- Your workflows need if/else branching and conversion goals that auto-stop the flow.
- You run multiple products or client projects and need separate workspaces.
- You want conversion tracking attributed to specific campaigns, not just events.
Pick Loops if…
- Your lifecycle is mostly linear drip campaigns (welcome, onboarding, digest) without heavy branching.
- You value Loops' opinionated, design-forward UX and template system.
- You run one product and do not need multi-workspace isolation.
- You mostly send marketing/broadcast email alongside simple triggered sequences.
FAQ
vs Loops.so, answered.
No. We share the "email for SaaS" positioning but differ on substance. SegMailer focuses on deeper segmentation logic and richer workflow branching, closer to what Customer.io does, while Loops leans into polish and simplicity. Pick the one whose trade-off matches your needs.
Try SegMailer for free.
500 contacts and 1,000 emails per month, no credit card. Migrate from Loops.so only if it works.
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